A day at Apple Store
Today, I decided to spend some time at Covent Garden Apple store and play with Apple devices. Time to time, I go and try the new toys at Apple store at Regent street, yet I had not been at Covent Garden store before.
Covent Garden has a relaxing and fun loving atmosphere with street shows, pubs, market area and night clubs in the area. I guess, that relaxing and exciting feeling also effects the people who comes to shops in the area. So, that may explain, why I felt like quite keen to play with Apple devices at Covent Garden Apple store. It felt like, home, far from rushing to do the things and by having enough space and computers, laptops, Ipods, Iphones(state of art devices of Apple) for everybody, it was quite pleasant environment.
I entered from one of the doors to an old and royal looking building where full of Apple gadgets, computers, tools and toys are placed for any body's use. As a person, who does not have Mac experience, first I found it difficult to find out even to scroll in the page without using side toolbars on Macbook. Then, I tried a bit more by hoping that I will find out by myself how to use a Mac OS operating system. But, the inspiration that I waited for last five minutes did not come till a friendly young Apple store assistant came with a kind smile on her face. I guess, she has seen many people like me, who really wanted to prove that he/she is not alien at all to technology, but a Windows user or Linux user...
After spending around 20 minutes showing me and making me try the things on Macbook, I finally started to feel comfortable with Mac as well. At that instant a smile came to my face, it might be more or less the same smile when Apple software engineers packed the final release of Mac OS operating system itself and I guess she was happy to see that, so she had a content, genuine smile on her face too. Afterwards I started to ask more questions regarding usage and compatibility of Windows apps in Mac by asking, if an emulator exists for Mac to run simple exe files which can run os Microsoft operating systems and if I can publish a book and order it pressed to an address as I can do for photo albums and some other questions a bit more in technical depth. By asking help of another store assistant, they provide me my necessary information and answers with patience. So I could answer questions on my mind with their help and maybe, they got some new ideas from my questions to improve the existing functionality.
After playing with Macbook, Macbook pro, iMacs, the touch sensitive mouse and sleek aluminium keyboard, which look like items to be shown at modern art gallery rather than in a store, I moved to my favorite devices and probably Apple's favorite devices, which saved Apple than being just another computer manufacturer, to iPods! They are just fantastic! My favorite model is iPod nano, small, light, colorful, aesthetic and with full of features. That small device can play videos, songs, contains fm radio, digital camera and voice record. It may have even more features that I could not discover yet. I had my headphone with me, so I could test the voice quality of that beautiful device. It was just fantastic. As an Ipod touch owner, I wanted to have one Ipod nano as well.
While, I was playing with Ipod touches, which are same as mine. A store assistant asked me if I need any help and we had a nice chat regarding, why Apple does no let Adobe Flash applications to be used on iPods and iPhones. After talking a bit more, I noticed actually they do not have acertain explanation for it. They know only as much as another person who follows technology news. Yet, it was visible, they are very much interested in with Apple products. Still, I expected them to know a bit more than that.
After spending a bit more time with new iPhone, I moved to upstairs. Apple Covent Garden store has four floors and mainly I spent my time at the entrance floor, where you can grab a Macbook or an iPod or an iMac and start using it. In the second floor, they have face to face facility where you can get a Mac training and make yourself comfortable with Apple products and at the same time they have a special section for kids to play(which I regret now, for not spending some time there) and Apple genius team to help customers to customize your machine just for you.
While I was just about to play with Macbook pro another friendly store assistant came and asked if I need any help. I said yes and asked him, why a home user, who only needs a computer to surf web, watch movie, listen music would buy an Macbook for almost two times price of a normal laptop or even three times price of a netbook, which has same features. As a person, who prefers to buy the things which makes me happy to use them, of course I value, style of Apple devices, user friendliness & security of Mac OS, durability and reliability of Apple products, service quality even after you bought an item from Apple or even before you decided to buy one, how passionate they are when, they are designing their products externally and internally. Yet, I wanted to hear that from a person who works in Apple store. I would be happier at least, if he told me as much as I knew about Apple products(by reading Inside Steve's Brain book, following each new product of Apple and mainly by own personal experience of using Apple devices) in sentences without using “I guess” or “it can be because of” blocks. Obviously, when I am asking such a question, I expect an expert answer, rather than a guess. Luckily most of the customers who gets an Apple are there with a positive attitude, as same as me. So my over all experience is quite happy one.
Till, I come Covent Garden Apple store, my favorite company for customer service was Turkish Airlines(Always happy to fly with them!), now, It became two companies in same level. In store, I felt like being between friends and as free as using my own computer, where nobody puts pressure to on you to sell something to you(Just do not move the Macbooks much, alarm is a bit sensetive), instead I had an impression, they were really trying to make me have an enjoyable time in store.
So, Apple store in Covent Garden is a store with full of gadgets or full state of art technology toys and people who are willing and ready to help you. That is indeed very good customer service. If you have chance to pay a visit to London, Apple Covent Garden store, go and experience it yourself! Have fun!

